Real Estate Markets in South Carolina

South Carolina, also known as the "Palmetto State," is a beautiful and diverse state located in the southeastern region of the United States. It is home to historic cities, charming coastal towns, and scenic landscapes that attract both tourists and potential homeowners. South Carolina's real estate market has been on a steady rise in recent years, making it an attractive destination for real estate investors, families, retirees and first-time homebuyers.

Current State of Real Estate Market in South Carolina

The real estate market in South Carolina is currently experiencing a strong growth rate. According to Zillow's data from December 2020, the median home value in South Carolina was $215,000, which is an increase of 8.6% from the previous year. The housing prices have been steadily increasing over the past few years due to high demand and low inventory.

The state's economy plays a crucial role in driving its real estate market growth. With a diverse economy that includes industries such as tourism, manufacturing, agriculture, and aerospace engineering, there are plenty of job opportunities available throughout the state. This has led to an influx of people moving into South Carolina for work or retirement.

Overview of South Carolina's Economy and Demographics

South Carolina's economy and demographics play a crucial role in the state's real estate market. Understanding these factors is essential for anyone looking to buy or sell property in South Carolina. In this section, we will take a closer look at the state's economy and demographics to provide you with a comprehensive overview.


South Carolina has a diverse economy that is driven by several industries, including manufacturing, agriculture, tourism, and service sectors. Over the years, the state has experienced significant growth in its economy, making it one of the top 10 fastest-growing states in the US.

Manufacturing is the largest sector of South Carolina's economy, contributing over $30 billion annually. The state is home to major global manufacturers such as BMW, Michelin, Boeing, and Volvo. This has not only created numerous job opportunities but also brought in a steady stream of out-of-state investors looking to capitalize on the booming manufacturing industry.

The agriculture sector also plays an important role in South Carolina's economy. The state is among the top producers of peaches, tobacco, poultry products,s and timber. With over 25 million acres of farmland across the state, agriculture continues to be a significant contributor to South Carolina's GDP.

Tourism is another major economic driver for the state. In 2019 alone, tourism generated over $24 billion in revenue and employed approximately 230 thousand people. With its beautiful beaches along its coastline and charming historic cities like Charleston and Myrtle Beach, South Carolina attracts millions of visitors every year.


As of 2021, South Carolina's estimated population is around 5.2 million, with a median age of 39 years. The state has a relatively diverse population, with the majority being White (68%), followed by African American (27%), Hispanic or Latino (6%), and Asian (2%).

South Carolina has a high homeownership rate of 69%, above the national average of 65%. The median household income in the state is $55,000, slightly lower than the national median income of $62,843. 

The largest cities in South Carolina are Columbia, Charleston, North Charleston, and Mount Pleasant. These cities have experienced significant growth in recent years due to their strong job markets and attractive quality of life.

Top Market: Charleston

Charleston, also known as "The Holy City," is the oldest and largest city in South Carolina. Located on the coast, this historic city is rich in culture, charm, and natural beauty. It consistently ranks as one of the top places to live and visit in the United States, making it a highly desirable real estate market.  Known for its well-preserved architecture, cobblestone streets, and pastel-colored houses, Charleston exudes Southern charm. The city's unique blend of old-world charm and modern amenities makes it an attractive destination for homebuyers of all ages.

Real estate in Charleston offers a diverse range of options for potential buyers. From grand historic mansions to modern condominiums with waterfront views, there is something for everyone in this bustling coastal city. The downtown area is particularly sought after due to its walkability and proximity to popular restaurants, shops, and entertainment venues.

One notable feature of Charleston's real estate market is its strong demand for luxury properties. With a booming economy driven by industries such as tourism and technology, high-end homes are constantly in demand. In fact, according to Forbes Magazine's 2020 ranking of America's Best Places to Live for Business and Careers, Charleston ranked at number 21 out of 200 cities.

In addition to its economic stability and vibrant culture, Charleston boasts a highly acclaimed education system with top-rated schools at both public and private levels. This factor attracts families looking to settle down in the area long-term.

Top Market: Greenville

Greenville, located in the heart of Upstate South Carolina, is a growing city known for its picturesque landscapes, vibrant downtown area, and strong economy. As one of the fastest-growing cities in the state, Greenville has become a popular destination for both residents and tourists alike.

Real estate in Greenville has been on the rise in recent years due to the city's strong job market and overall quality of life. The median home price in Greenville is around $240,000, making it an affordable option compared to other major cities in the United States. However, prices have been steadily increasing as more people discover this hidden gem.

One of the main reasons for Greenville's growth is its thriving economy. The city has a diverse range of industries including manufacturing, healthcare, technology, and finance. This diversity allows for a stable job market with low unemployment rates and opportunities for career advancement.

In addition to its economic stability, Greenville also offers a high quality of life. The city boasts a wide variety of outdoor activities such as hiking and biking trails at Falls Park on the Reedy River or kayaking on Lake Jocassee. Downtown Greenville is also known for its award-winning restaurants and boutique shops that make it a popular spot for locals and visitors alike.

The real estate market in Greenville offers something for everyone – from historic homes in established neighborhoods to modern condos downtown. The suburbs surrounding Greenville also offer plenty of options for families looking to settle down with top-rated schools and family-friendly communities.

Top Market: Columbia

Columbia, the capital city of South Carolina, is a vibrant and rapidly growing real estate market. Located in the central part of the state, Columbia is known for its rich history, diverse culture, and strong economy. With a population of over 133,000 people and an estimated growth rate of 9.6% since 2010, Columbia offers plenty of opportunities for real estate investors.

One of the key factors driving the growth of Columbia's real estate market is its thriving economy. The city is home to several major industries such as healthcare, education, manufacturing, and government services. This diverse economic base not only provides a stable job market but also attracts new residents looking for employment opportunities.

In recent years, there has been a surge in demand for housing in Columbia due to an increase in population and job growth. According to data from Zillow Group Inc., the median home value in Columbia has increased by 7% over the past year and is predicted to continue rising in the coming years. This provides great potential for investors looking to make long-term investments in this market.

Top Market: Myrtle Beach

Myrtle Beach is a popular coastal city located in Horry County, South Carolina. Known for its stunning beaches, vibrant nightlife, and family-friendly attractions, Myrtle Beach has become a top destination for tourists and potential homebuyers alike. In recent years, the real estate market in Myrtle Beach has been steadily growing and attracting more buyers from all over the country.

One of the main factors contributing to the success of Myrtle Beach's real estate market is its affordable housing options. The median home price in Myrtle Beach is significantly lower than other popular beach destinations such as Miami or San Diego, making it an attractive option for those looking to invest in a vacation property or relocate to a beach lifestyle without breaking the bank.

In addition to affordability, Myrtle Beach offers a diverse range of properties that cater to different budgets and preferences. From quaint bungalows and cozy condos to luxurious waterfront estates and golf course communities, there is something for everyone in this bustling city.

Another significant advantage of investing in Myrtle Beach's real estate market is its strong rental demand. With millions of visitors flocking to the area every year, short-term rentals are highly sought after. This presents an excellent opportunity for investors looking to generate additional income through vacation rentals or long-term leases.

Economic Stability and Job Opportunities

Economic stability and job opportunities are crucial factors that contribute to the growth and sustainability of real estate markets in South Carolina. The state has seen a steady increase in economic stability over the years, making it an attractive destination for businesses and individuals alike.

One of the main drivers of economic stability in South Carolina is its diverse economy. The state has a thriving manufacturing industry, with major companies such as BMW, Boeing, and Michelin having a strong presence. This not only creates job opportunities but also brings in revenue to the state's economy. Additionally, the agriculture sector is also a significant contributor to the economy, with South Carolina being one of the top producers of crops like tobacco, soybeans, and peaches.

Furthermore, another factor contributing to economic stability is the growing tourism industry in South Carolina. The state boasts beautiful beaches, scenic mountains, historical sites, and vibrant cities that attract millions of tourists each year. This influx of tourists brings in revenue for local businesses and creates job opportunities in various sectors such as hospitality and transportation.

The stable economy has also led to a low unemployment rate in South Carolina. As per recent reports by the Bureau of Labor Statistics (BLS), the state's unemployment rate stands at 4%, which is below the national average. This means that there is a high demand for skilled workers across different industries leading to more employment opportunities.

Affordable Housing Market

The affordable housing market in South Carolina has seen a significant increase in demand over the past few years. With the cost of living rising and wages remaining stagnant, many residents are struggling to find suitable and affordable housing options. This has created a unique opportunity for real estate investors and developers to capitalize on this growing market.

One of the main reasons for the high demand for affordable housing in South Carolina is due to its attractive lifestyle. The state offers beautiful beaches, warm weather, and a lower cost of living compared to other states in the country. This has resulted in an influx of people moving to South Carolina, especially from northern states like New York, New Jersey, and Connecticut.

As a result, there has been an increase in job opportunities and economic growth in major cities such as Charleston, Columbia, Greenville, and Myrtle Beach. This has further increased the demand for affordable housing as more people look to settle down or invest in these booming areas.

In addition to population growth, another factor contributing to the demand for affordable housing is the rise of millennials entering the real estate market. Many young professionals are looking for affordable options that allow them to live close to their workplace while also enjoying amenities such as restaurants, shopping centers, and entertainment options.

To meet this growing demand for affordable housing, developers have been building new properties or renovating older buildings into modern apartments at more reasonable prices. These developments offer various features such as energy-efficient appliances, co-working spaces, fitness centers,s and community events - making them even

Tourism and Vacation Home Rental Market

The tourism and vacation home rental market in South Carolina has been experiencing significant growth in recent years, making it an attractive investment opportunity for real estate investors. With its beautiful beaches, charming historic cities, and pleasant climate, the state has become a popular destination among domestic and international travelers alike.

One of the main factors driving the growth of the tourism industry in South Carolina is its diverse range of attractions. From the bustling city life of Charleston to the laid-back beach towns of Myrtle Beach and Hilton Head Island, there is something for every type of traveler. Additionally, the state is also home to many historical landmarks, national parks, and outdoor recreational activities such as golfing, fishing, and hiking.

This influx of tourists has created a high demand for vacation homes and short-term rentals across South Carolina. Many visitors prefer to stay in rental properties rather than traditional hotels because they offer more space and privacy at a comparable cost. This trend has significantly boosted the vacation home rental market in the state.

In addition to traditional vacation homes, there has also been a rise in the popularity of short-term rentals through platforms like Airbnb and VRBO. These platforms allow homeowners to rent out their properties directly to travelers on a short-term basis. This not only provides additional income for property owners but also offers tourists unique accommodations that may not be available through traditional hotels.

South Carolina's real estate market has been on a steady rise in recent years, making it an attractive destination for real estate investors, families, retirees and first-time homebuyers. We can't wait for you to visit to see all this wonderful state has to offer!

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